"Life is like a camera. Just focus on what's important and capture the good times, develop from the negatives,  and if things don't work out, just take another shot"

Santa Cruz Native

Alison Gamel

A Passion for Photography

and Custom Artwork

I'm a 4th generation Santa Cruz Local who believes a picture should tell a story. On any given night you can find me chasing sunsets, on foot or by Sea. 


My goal as a photographer is to capture the beauty that surrounds us in Santa Cruz and create photos people can connect with since we are so blessed to live here. The love and appreciation for my hometown is very apparent in my work.

Your privacy is important to me.  We will not share your information

with any third party and you can opt-out at any time.

Art with Heart